The World Wide Web contains over 4 billion pages. That’s a lot of traffic! This is why it’s important now, more than ever, that you create a totally unique site that ticks all three boxes of being user-friendly, visually stimulating and informative.

1. FUNCTIONALITY

Choosing the right web host is one of the first, and crucially one of the most important, steps you have to make. Try not to be seduced by the lowest price as it may not necessarily be the best option for your business. There could also be hidden costs along the way that you end up incurring. Research your web host first of all – what are their customer service department like? Do they have online chat where you can speak to somebody and get instant support? This could be invaluable in the early stages. Not securing a good host could mean you are left with a slow loading site that is likely to frustrate and turn away any potential customers.

Also of paramount importance is ensuring that your site is built to be fully “responsive” i.e. it adapts and views correctly on computers, tablets and smartphones. Once your site is up and running, take the time to check this out for yourself and make sure it displays correctly across a range of devices and browsers.

2. PHOTOGRAPHY

As soon as somebody lands on your website you have only seconds to grab their attention and keep them interested before they click off and carry on browsing. It’s the images that users will tend to look at first and so these need to make the right first impression. Don’t rely on stock photographs as these can be rather cliché and instead opt for original imagery as much as possible. The biggest problem with stock photography is that there could be hundreds or thousands of other people using the same exact photos. Original photography can really bring the page to life and it makes it more personal by giving your viewers the chance to connect with you and trust you as a professional organisation. Taking photographs in the same styling throughout the whole website will give a more cohesive and sleek finish.

Product photograph of the Brew Hive beer and cider range with branded glass.

3. CONTENT

Make sure your content is current, fresh and updated on a regular basis. If it is not updated regularly, visitors won’t feel the need to revisit the site. You could try including a blog section on your page where you cover important topics in your sector. Social media plays a key role in networking nowadays so icons for these should be displayed clearly along with any contact details or calls to action

It’s true that getting yourself noticed may be the hardest part but, after following these steps, you can rest assured that once people do notice you they will remember you for all the right reasons.